What we offer
Map.
Market intelligence
A sourced database of African sports properties, sponsorship deals and brands, plus a free quarterly Monitor and market reports by country and sport.
Learn moreMatch.
Opportunity identification
We match a goal, an audience and a market to the clubs, events, athletes and projects that fit, and explain why.
Learn morePrepare.
Preparation and advisory
For properties: commercial readiness and packaging. For buyers: checks, deal structure and delivery check-ins.
Learn moreThe Africa Sports Sponsorship Monitor
A free quarterly brief: the deals signed, the sponsors on the move and the categories still open, across 15 African countries. In English and French.
Our research
We map African sport market by market: the properties, the brands that sponsor them, the deals they sign and the people who decide. Here is a glimpse of what our briefings are built on.
Where we map
Markets we track
Source: ASIG database, October 2026.
Who sponsors African sport
Top sponsor categories, by share of deals
Source: ASIG database, October 2026.
Sports covered
Properties by sport
Source: ASIG database, October 2026.
Where sponsors come from
Sponsors by headquarters
Source: ASIG database, October 2026.
Roughly one sponsor in five is based in Europe.
How deals are structured
Deals by type
Source: ASIG database, October 2026.
- Official partner61%
- Kit supplier12%
- Naming rights10%
- Shirt and sleeve8%
- Broadcast and media4%
- Other5%
Get the full picture for your market
Every briefing goes deeper: named properties, deal sizes, audiences and the categories still open.
Request a briefing
Our principles
Intelligence first
We recommend what fits, not what we need to sell.
Transparent data
Every figure comes with its source, date and confidence level.
Close to the ground
Direct conversations with the properties we map.
A global perspective
We work with brands from every continent, including African companies growing across the region.
Exploring sport in an African market?
Tell us your goal and market. We'll come back with a first view of the opportunities.