Football
AFCON 2027 on free TV: more reach for sponsors
CAF has reportedly appointed two agencies to sell AFCON 2027 to free-to-air channels across sub-Saharan Africa, alongside pay-TV.
Source: Inside World Football, 28 Oct 2026
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Short reads on sports sponsorship across Africa, drawn from the ASIG intelligence database. Every figure is sourced.
Multi-sport
Ghana's new Sports Fund is asking companies to pay in
Ghana has set up a national Sports Fund with GCB Bank as its main bank, and is calling on companies to contribute.
Source: GNA; MyJoyOnline, 2026
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Cricket
Ticketing and fan data: another way into African sport
South Africa's SA20 cricket league has named Fever its official ticketing partner for Season 5.
Source: SA20, 26 Oct 2026
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Football
CAF raises its yearly grant to federations to US$700,000
CAF has raised its yearly grant to each of its 54 member federations by 33%, to up to US$700,000.
Source: CAF, 14 Oct 2026
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Athletics
One athlete, many markets: Kipchoge and Tebogo
Two October 2026 deals show a bank, a company and a government building campaigns around a single African champion.
Source: HapaKenya; De Beers, Oct 2026
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Motorsport
Safari Rally Kenya: the state steps back, sponsors step in
Kenya keeps its World Rally Championship round in 2027, and the government says the private sector will fund it.
Source: The Standard, Oct 2026
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Athletics
How the Nairobi Marathon raised a record KES 273 million
The Standard Chartered Nairobi Marathon sells its event in many small pieces, and 56 sponsors bought in for 2026.
Source: East Africa Journal, 22 Sep 2026
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Motorsport
Formula 1 is coming back to Africa
Rwanda has signed a 10-year agreement to host the Formula 1 African Grand Prix, presented by Visit Rwanda.
Source: Formula1.com, 13 Oct 2026
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Basketball
NBA Academy Africa closes: a gap in youth basketball
The NBA has closed its only elite training academy in Africa and moved training to a new global academy in Abu Dhabi.
Source: Reuters, 1 Oct 2026
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Football
AFCON 2027: the sponsorship window is open
AFCON 2025 in Morocco set commercial records, according to CAF. The 2027 edition in Kenya, Tanzania and Uganda is already selling.
Source: CAF, 4 Oct 2026
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Basketball
Courts as a new sponsorship currency
A clean-water company became NBA Africa's infrastructure partner in the DR Congo by funding basketball courts.
Source: NBA Africa, 5 Oct 2026
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Athletics
Why banks back African running
Absa's long-running title partnership of the Kip Keino Classic shows how a bank uses athletics to build visibility and national pride in Kenya.
Source: HapaKenya, 3 Apr 2026
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